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Sales Letters That Sizzle

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Sales Letters That Sizzle
by Herschell Gordon Lewis

5 out of 5 stars Every business owner needs this book!, May 20, 2002

  Reviewer: Richard H Frishman (see more about me) from New York, NY United States

Every PR executive needs to have this book in their shelf.
Lots of great info, tips and a great handbook. If you are in advertising, PR or communications...... get this book. Rick Frishman Pres. Planned TV Arts (NYC) Co- author GUERRILLA PUBLICITY & GUERRILLA MARKETING FOR WRITERS -

20 of 21 people found the following review helpful:

5 out of 5 stars The Bible for any direct mail writer, August 18, 2000

  Reviewer: A reader from Seattle, WA USA

Herschell Gordon Lewis -- one of the world's leading authorities on writing copy that sells -- has summed up the tricks of the trade learned through years of experience in this delightful, extremely useful book. I find myself referring to his book again and again when I'm stuck on finding the just the right opening for a direct mail letter. Lewis uses real-life examples of direct mail copy throughout the book, showing readers where it went wrong and how it could have been more effective. (After reading his book, you'll find yourself scrutinizing every piece of junk mail you receive, wondering what Lewis would have to say about it!) Best of all, Lewis's keen wit makes the book fun to read. I highly recommend it to anyone who writes direct mail.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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